alika - 2:32 pm on Feb 17, 2010 (gmt 0)
For us, it is more of the reliability in terms of payment of those offering affiliate programs.
We have promoted affiliates that generated substantial revenues for us, but we never got paid. Even this program that worked for us extremely well on CJ.com still has not paid us the "revenue" we supposedly got back in October (the advertiser has left CJ).
Adsense, on the other hand, is very reliable in terms of payment. We know we're going to get what is shown to us in the dashboard.
So even if affiliate advertisers approach us, we just ignore them. Yes, we may be leaving money on the table. But we've been burned so much that we'd rather leave them there on the table than take them along with mountains of stress