koncept - 5:46 pm on Feb 16, 2010 (gmt 0)
haha. I love milking the cow aggressively! Hate creating content.
In my niche adsense came nowhere near my affiliate earnings. I had a site with both, and like others here completely removed the adsense once I compared the two. I began to see each adsense ad as a leak on my page, taking visitors away from my lucrative affiliate links. So away they went.
That said, I monetized another site in a completely different niche, where the visitors were not likely to be buyers. (free software). Here the adsense was the money maker.
So like others have said or implied, it depends on the niche and the visitors and even where that traffic is coming from that will determine what works.
As for adsense being the lazy mans monetization model - could indeed be true! I say this because if you sold the ad space yourself you 'could' definitely make more because google aren't taking their cut. However, it would take a lot more work to make advertisers aware of the space to begin with. But now that leads me to think about networks like adbrite which allow you to show your site to their network, but you can set the price and only accept particular advertisers if you wish - a good alternative.... but now i digress.