---- This guy claims publishers can set their prices, make a mint
martinibuster - 11:42 pm on Oct 21, 2009 (gmt 0)
If I'd posted that it would have been axed.
Discussing an industry standard tool like Wordpress or Dreamweaver is always within the TOS, it's fine. :) OpenX is an industry leading product, as authoritative in it's niche as Photoshop is in the photo software industry. OpenX has been discussed on WebmasterWorld many times [google.com]. ;)
...he's claiming that I get to dictate those rates.
AdManager allows you to set a rate at which you want AdSense to show ads. If AdSense can't show ads at that rate then the software will show higher paying ads instead. Here's a discussion about AdManager [webmasterworld.com] from last year on that topic.
My main long-running gripe with Adsense has been that it isn't possible to set a minimum eCPM rate for Adsense. Instead a publisher had no choice but to take the good paying ads with the bad. However, if you decide to implement Google Ad manager as your adserver, you're now able set a minimum eCPM by assigning a "house" or "remnant" ad with a minimum CPM of whatever floor you want.
Once you've set the floor as desired, you set Adsense to compete in the realtime auction with these slots and the ads will only appear if they will earn you more than the value of the remnant or house positions.
eCPM prioritization is a feature that automatically prioritizes all of your non-contract campaigns according to each campaign's performance. It computes the effective CPM for each of your CPC, CPA and CPM-based remnant campaigns and then determines the optimum weight to assign to each campaign so as to maximize your overall revenue. This feature is set at the account-level.
You can dictate which ads show on your site according to how much the advertisers are offering. Of course, nobody can make an advertiser pay more than they are willing. But you CAN dictate what ads are showing based on price paid. If no one is willing to pay that amount, obviously, you can't "dictate" to an advertiser to raise their bids against their will. But you can set a floor.