nomis5 - 5:44 pm on Oct 2, 2009 (gmt 0)

I'm staggered that 16% admit to clicking the ads. I bet it's even higher than that in reality. With reasonably good blending I think about half of users don't even realise they are clicking an ad.

I personally have never clicked on a single in my life. If I want something I google it or go to amazon direct.