inbound - 11:57 pm on Oct 1, 2009 (gmt 0)

Buckworks and Zeus are indeed correct - well placed banners can work for sales (and well done to Buckworks for the impressive numbers) - but the real problem is that most people (with the majority of the big budgets) simply can't or won't take the ultra targeted approach that works. There are also some branding campaigns that wouldn't be able to get enogh ultra targeted impressions, so there will always be people wanting to do campaigns for branding on sites that don't measure up well for selling.

So although there are many exceptions, for the average publisher and advertiser banners are (currently) for branding - but I do hope that will change in favour of better targeting that pays publishers well.