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---- amazon.com: terminating "paid search traffic"


BriGuy20 - 6:50 am on Apr 18, 2009 (gmt 0)


Quoth Purplecape:
I question the assumption that Amazon was actually getting significant traffic/sales from direct-to-Amazon PPC advertising by Associates.
On the Amazon Associate discussion boards, the regulars are all people with web sites. If that's a representative sample, then those using PPC are a distinct minority.

Anyone got any real numbers on this?

(Disclosure of my bias--I am an Amazon Associate with a website, and have never used PPC advertising, whether to my site or Amazon's)

I've sold over $1 million worth of amazon stuff mainly via PPC, so I helped a bit. :)

[edited by: BriGuy20 at 6:51 am (utc) on April 18, 2009]


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