fearlessrick - 1:58 am on Nov 27, 2008 (gmt 0)
I get between .40 and .80 per 1000 with banners, squares and skyscrapers individually, which is why I like to run one of each on every page. The roughly 1.50 cpm is a base. If you get 100,000 page views a day (I don't yet), you're making $150 without lifting a finger. Traffic is the key. And the only way to get traffic is? I'm sure there are lots of answers to that question, but the traffic X CPM = $$$ formula is one which always works to some degree.