signor_john - 9:19 pm on Nov 7, 2008 (gmt 0)

I saw a presentation just the other day that discussed the synergy of display and search ads. The research data indicated greater "lift" from a combination of both (which makes sense, if the search ads are promoting brand-name offers).

FWIW, my site is represented by a vertical display-ad network that's doing quite well. CPMs have been climbing, even in the current ad environment. Sure, there may be a shakeout, but that doesn't mean ad networks or display ads are dead: It simply means that some ad networks and their member Web sites are doing a better job of serving advertisers than others are. (Does anyone here seriously believe that there's a need for hundreds of ad networks?)