dingloo - 8:21 pm on Oct 30, 2008 (gmt 0)

devil_dog, you are sooo right. I have seen Coke and McDonalds pay websites just to show their brand names in front of the right target audience. My six year old son can identify the big M symbol anywhere anytime, and I am sure it is the same case with any toddler/kid in the US. This is primarily achieved by making sure the brand name sticks in front of your eyes all the time. Coke has the same formula where we know the Bright Red color with a bottle in the middle - it is synonymous to Coke.

I am hoping one good thing to happen at the end of this - all the small adnetworks will either vanish or get bought out by the better ones. The ones that will survive this will be the ones who have a niche customer base for themselves.

Lets wait and see.