engine - 5:46 pm on Sep 23, 2008 (gmt 0)

AOL To Launch BidPlace [news.cnet.com] Ad Exchange

As part of Advertising Week in New York, AOL's Platform-A ad service has unveiled BidPlace, an ad exchange that will launch in the first half of next year. In an ad exchange, advertisers place bids on pieces of inventory, and the highest bidder wins. It's the premise behind companies such as Right Media, which Yahoo acquired in 2007 after initially investing in it.