davewray - 6:10 pm on Oct 24, 2008 (gmt 0)

I think in a lot of cases you can create a landing page that converts better than the merchant's. Reason is you can tweak your landing page over and over until it Is better.

As well, by creating your own landing page, you don't have to compete directly with the merchant on Google Adwords (If that's how you choose to advertise in the first place)...