Quadrille - 10:17 pm on Oct 13, 2008 (gmt 0)

Niche sucks?

Not at all; if you are knowledgable about a niche and your target audience, going for a niche scheme can be very, very profitable for virtually no effort.

I set up a site in two hours with the info supplied; tweaked it to suit the audience* (ie improved on the originator), and it now brings regular sales for no effort, and Google prefers my site to the originator, because I don't use any spammy techniques, while he uses a couple from 1999 (I even told him, but he took no notice!).

Luckily, his sales system is good, so one click takes them straight to checkout.

If you know a niche, use that knowledge; hopefully few others will compete... that's what makes it a niche! :)

*content IS king; sometimes a little tweak is all you need, but if you want to reach your target audience, logic says, get the right content so that they can use SEs to find you. No great effort, no long story ... just common sense, really. ;)

[edited by: Quadrille at 10:25 pm (utc) on Oct. 13, 2008]