Beagle - 2:45 am on Jul 10, 2008 (gmt 0)

What works for a store won't necessarily work for affiliate marketing, or vice versa. With a store, you start out with customers who are thinking of buying something and will navigate through logical layers to find what they want. There are exceptions, of course, but with AM, you generally have to show visitors that, gee, here's something they want to buy (or sign up for, or whatever) even though they didn't know it until they got to your site. It tends to be a different kind of selling.

-- This may be partially my own bias, because the worst results I ever got were from setting up affiliate links in "store mode", but I don't think I'm the only one with that experience.