karim0028 - 10:18 pm on Jul 3, 2008 (gmt 0)

Hi Guys,

I own my own store and am trying to get adwords working... Im curious, for you guys that do your own affiliate or own your own shop and sell 100's of products.... Is it better to have products going to specific product page OR directory level with multiple products listed?

What do you guys have better results with and how do you group your advertising?

For instance if you sell "cars"

Do you market "honda" to the honda directory (page with honda accords, civics, hybrids, etc) page OR do you send traffic to the "honda accord ex" page?

I sell 100's of products that are grouped by upper level grouping and anyone of the 1000's of KW could be placed to a specific product or the entire upper level and i am having a hard time figuring out if i should focus traffic to a specific product or the entire upper level directory and let the customer navigate to the product that he/she likes....

Your input would be greatly appreciated!

Thanks
Karim