JS_Harris - 9:48 pm on Mar 31, 2008 (gmt 0)

If you don't already have one, launch a "make money online" blog and you'll see how impossible it is to convert on advertising. The visitors you get are all more than aware of how ads work and can spot them with ease (and avoid them just as easily).

What that signifies to me is that as people know more and more about web advertising, the less effective it will be. The entire internet industry is saturated with ways of monetizing websites now, gone are the days when people click freely. Trust, and easy fat profits, are a thing of the past. ESPN decided it's skinny enough I guess :p