Edge - 3:07 pm on Mar 26, 2008 (gmt 0)

Ok, bbc and ccn do not need Goggle, but very few brands outside the top 100 sites are able to survive without big G at this time.

I agree with most of this...

Building a company from the backbone of another is not a good long term strategy for control and survivability. Ultimately becoming reliant on revenue from few sources puts a company (website) in a delicate position. Being a top brand and relying on the revenue streams of other marketing machines could spell the end of a company if those marketing machines should fail. Additionally, if one's payout is in the hands of another company it can be difficult to plan for the future and any sustainable and justified growth,

Having control of your revenue, customer and marketing base is good business sense. Becoming to reliant on others technologies or customers is bad long term business.

[edited by: Edge at 3:08 pm (utc) on Mar. 26, 2008]