maximillianos - 3:13 pm on Feb 21, 2008 (gmt 0)

We diversified a long time ago for fear of having too many eggs in one basket. Adsense is still our top earner... but it only accounts for about 40% of our revenue. With a nice mix of CPM deals and affiliate programs, we get some pretty stable income.

Well, nothing is "stable" in the internet world, but you get my point.

Of course traffic is king the rules all of us, but that is another topic/discussion. We are working hard to build-up our mailing lists and communities to help diversify our dependencies on search, etc.