duckhunter - 4:06 am on Nov 16, 2007 (gmt 0)
Knowing consumers are spending less time in the malls and more time online, it's probably money well spent. ROI's for offline ad spending have been heading downward for years. Not only has some of the ad space become ridiculously expensive, people are walking into their spare bedroom, sitting down at the computer and ordering that book or gadget online vs. getting in the car and driving to the mall. Rising gas prices has helped to fuel this increasing consumer behavior.