weeks - 7:25 pm on Nov 4, 2007 (gmt 0)

Quigo's technology is good. And their basic marketing idea is sound enough (see Google), but most of their partners (especially the newspapers) wouldn't commit to local directories or building databases (how most would close off their archives is the best example). That has made it tough for Quigo.

AOL "gets it." Quigo doesn't have to explain itself over and over and over any more.

(And the newspapers had darn well better "get it" if they are going to be a player in the local market. Alas, the deal many of the newspapers made with Yahoo recently is going to crimp Quigo's ability to sell to that market. Never mind that, however. As they have discovered, there are plenty of other fish in the sea.)