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---- Litigation Possible for Web Ad Blocking Add-Ons


ScubaAddict - 4:16 am on Sep 16, 2007 (gmt 0)


This is all very interesting - but I always seem to get agitated on this subject.

Ad blockers have the right to block ads.
Webmasters have the right to block the ad blockers... but webmasters need to be given that option - it is currently very difficult to block ad blockers - but it is possible.

For the past year and a half I have been tracking users who have been blocking my ads - not doing anything, just keeping track of the percentage of my users blocking my ads. Started at just below 5%, and is now consistently above 15%. Last week I started blocking those users.

I provide my content for free. My competitors charge for content that is inferior to mine - very much inferior. I don't care if my users choose not to turn off their ad blockers and decide visit my competitors. This is my livelihood. The government takes 35% of my income, and adblockers take another 15%.

Don't want to turn off your blocker? Fine go elsewhere - or pay my premium fees. I could care less - but I sure am not going to continue to allow you to steal the product of my hard work. Those times are over.

I do find it quite humorous - those who have ad blockers, turn off javascript, turn off flash. Hahahaha! Do you also wear a helmet when you go outside? Not drive on roads that have billboards? Plug your ears when a sports announcer says "Invesco at Mile High" or "Coors Field"? Hahaha.

[edited by: ScubaAddict at 4:38 am (utc) on Sep. 16, 2007]


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