callivert - 2:37 am on Sep 16, 2007 (gmt 0) conversation 2. I have a right to use adblocking software. if you've got a problem with that, get over it.
there seem to be two conversations going on here, with people talking entirely across each other.
conversation 1. what are the implications of adblocking software? is it a threat to certain business models? will it lead to litigation? how should webmasters deal with it- ignore, attack, persuade, etc? what does the future hold for adserving technology? do adblockers mean that advertising will need to evolve to new forms that are harder to block? are adblocking surfers a net gain to a webmaster or a net loss?
conversation 2. I have a right to use adblocking software. if you've got a problem with that, get over it.