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---- Litigation Possible for Web Ad Blocking Add-Ons


Liane - 11:38 pm on Sep 15, 2007 (gmt 0)


Macy’s and Gimbels pay a lot of money for their window displays. A lot of time and effort is spent creating these little vignettes. They do it to entice people into their stores. However, they do not prevent anyone on the street from viewing their lovely displays or visiting their stores just because they aren’t likely to buy anything from them!

with ad-blocker, not they aren't likely but they aren't able to buy anything. that should close my shop down. one advantage for the website owner: he can detect if a customer is acutally capable of buying something.

Sorry Moti, if that were true then Macys and Ginbels would also be forced to close down. Your theory has holes.

The thing is that you never know who it is you are blocking. Tick off the wrong person and you "might" lose future business down the road. Blocking ad blocking software is short sighted in my opinion.

A year ago, I wasn't looking for a house, but now I am. I wasn't looking for furniture, but now I am.

I don't allow cookies except for a very few sites I frequent. It's just a personal preference of mine. Those who don't allow me to view their site unless I accept cookies give me the option to accept their cookie or push off. I usually push off. If the message is particularly rude, I generally disallow that site from then on. It's pretty much the same concept.

I have no problem pushing off. Too bad for those who have products I may want to purchase though because I don't stop until I find what I am looking for and then I buy it. But I like to buy on my terms and not those which are shoved down my throat.

Again, these are just personal preferences. As a webmaster, I always ask myself what I would like to see and I go with that. If you have no problem accepting cookies, dealing with pop ups or any form of advertising, then by all means, use those methods. But we are all different and if webmasters can't accept the differences from one person to another, then you are definitely limiting your potential sales.

I see no reason for law suits over it though. Just seems rather trivial to me. Each to their own!


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