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---- Litigation Possible for Web Ad Blocking Add-Ons


moTi - 8:57 am on Sep 15, 2007 (gmt 0)


It works perfectly to get rid of the user, but I doubt if they turn off their ad blocker.

if the said user is scared off, so be it. however, best practice might be to give the user a chance to taste some of your unique content he doesn't find anywhere else. then - after a few seconds or on certain pages - confront him with the adblock-blocker and let him decide if it's worthwhile to switch his adblock off.

If they don't want my traffic, it means they have nothing to offer other than ads.

wrong conclusion. i have useful content. but on the long run i can't provide it to people who aren't even able to potentially compensate my efforts.

A message to those in favour of blocking users who use ad blockers:
Please go right ahead.
I'm sure other sites are ready to pick up the slack.
If you also want to restrict by brand of browser, ever better!

no one wants to restrict by browser. that would be silly. but one might want to restrict by ad blocking enabled. these people can go elsewhere, that's right.

People who block ads aren't likely to respond to them anyway. So ad blocking helps delivering ads to only the people who can be influenced, thus helping targeting the ads, and avoids aggravating people who might be.

i think this is a common misconception. imo ad blockers encurage the practice that all forms of ads get lumped together and get blocked as a whole. people might have nothing against unobstrusive google ads. but i'm sure many people find it more practicable to just block every ad type on every website by default. or worse: they don't even know what they are exactly doing or wonder about the many blank spaces. so they can't contribute to the financial survival of a publisher website even if they actually had nothing against it.

Macy’s and Gimbels pay a lot of money for their window displays. A lot of time and effort is spent creating these little vignettes. They do it to entice people into their stores. However, they do not prevent anyone on the street from viewing their lovely displays or visiting their stores just because they aren’t likely to buy anything from them!

with ad-blocker, not they aren't likely but they aren't able to buy anything. that should close my shop down. one advantage for the website owner: he can detect if a customer is acutally capable of buying something.


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