It is your right as an advertiser to create whatever type of ad you want. It is my right as a consumer to:
As Solution1 said, “People who block ads aren’t likely to respond to them anyway”, so why bother being so petty as to block them from using your site! All you do is create animosity and what benefit do you derive from that?
I look at it this way ...
Macy’s and Gimbels pay a lot of money for their window displays. A lot of time and effort is spent creating these little vignettes. They do it to entice people into their stores. However, they do not prevent anyone on the street from viewing their lovely displays or visiting their stores just because they aren’t likely to buy anything from them!
When people type in a string of search words and land on your site, consider yourself and your advertisers lucky. If they have ad blocking software, consider your advertisers out of luck and yourself lucky that those particular words managed to bring a complete stranger to your doorstep ... even if he/she is just window shopping! No harm done.
And if you consider the use of your bandwidth to be harmful, compare your bandwidth costs to property taxes paid for a real brick and mortar store. People strolling by using your sidewalk or coming into your store without buying a thing.
It’s the price you pay to be on the internet. Get over it!
[edited by: Liane at 6:25 am (utc) on Sep. 15, 2007]