Very true. I use nothing but text ads that are obvious...no having to hunt for a way around and all. I HATE those video ads that start playing automatically. Those expandables are, most likely, doomed just like pop-ups were...they screw up some people's computers and the damn things refuse to close. Might as well slap you in the chops. LOL. Well-placed, toned-down ads are what keeps content free however. Some people are so rabid in the use of ads on their sites that it renders them useless. I agree.