Brett_Tabke - 2:37 am on Jun 27, 2007 (gmt 0)

> publisher base

They are quietly feeding a huge chunk of the old school media sites. Newspapers, TV, and even some LA studios. They have a select publisher base.

I think they got this deal for one reason : effective CPM. They were able to (my figure) double what Google was paying out to the publisher (I think I am actually quite a bit low in that figure). Google is a giant corporation with hands, policy, and red tape everywhere. While Quigo is mid sized and takes care of its premier accounts with personalized and very human attention. I think there is massive potential there.