inactivist - 3:24 pm on Apr 28, 2007 (gmt 0)

The 1% should apply to quantify the number of decent publishers in the field. Only 1% to 10% seem to be successful. The rest, newbies, wannabees and the plain incompetent will always make up the other 90%.

Some might say this observation (with minor adjustments to percentages) applies to just about any arena - sports, business, software development, AdSense publishers, etc.

Just look at the 'long tail' for proof. The vast majority of players are in the 'tail'.