DXL - 5:40 pm on Apr 25, 2007 (gmt 0)

In the last five years, I've come across only two affiliate programs that produced results: one for web hosting that I have to push myself, and one for products of interest to visitors of a hobby site of mine. I've experimented with countless programs that appear to have sweet payouts, but with absolutely no conversions.

So even knowing your target audience isn't enough, because most targeted affiliate ads may still not generate revenue. I'd say the 1% is an accurate assessment, its about testing the waters until you find a solid program, and then experimenting with how you promote it (i.e. written product reviews on your site, recommendations with a link).