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iblaine - 6:03 pm on Apr 24, 2007 (gmt 0)
You're not going to find the ultimate advice from affiliate managers. Affiliate managers usually don't know how their best publishers operate and they're not going to investigate in depth. It's much easier to scale a merchant program by bringing in new affiliates, preferably by poaching big ones, rather than give pointers to someone doing affiliate marketing as a part time job. If I'm going to hold someones hand as an affiliate manager, I would rather it be a small company that's more capable of delivering volume than an individual affiliate. Lastly, the top 10-20% of a merchants affiliates will account for 80-90% of their revenue. It's a myth that 1% of the pubs are all that matters and secrets of success are not being shared. All the 'secrets' are right here on these forums & others like it.
I have found that top 1% requires complex marketing strategies and it's not so simple as, if I marketing X company with Y offer then I will win. Look deeper into the problem and come up with your own competitive strategies.