King_Fisher - 8:19 am on Apr 23, 2007 (gmt 0)

I think the question is in reverse. There are plenty of
affiliate programs out there; good, bad and indifferent.

The 1% should apply to quantify the number of decent
publishers in the field. Only 1% to 10% seem to be successful. The rest, newbies, wannabees and the plain incompetent will always make up the other 90%.

Those with the know how and marketing ability will always
rise to the top.

If the 1% existed either way (publisher or advertiser}
this business would not exist. It would simply dry up and
blow away!