I'm moved to write as a result of reading the following statement in another thread currently running in this forum:
Not so long ago I made a similar statement, suggesting that my examination of available affiliate programs lead me to believe that few programs offered anything of unique value and that perhaps 1% of what I evaluated looked "marketable". (That 1% does not include "a sucker is born every day" marketing, such as enlargement pills, etc.)
The popular belief, or fact, that only 1% of affiliate programs really work compels the question: If only ~1+% of affiliate programs hold out a meaningful promise of success then why on earth aren't those 1% of available programs trumpeting that fact to the world?
I can accept the affliate marketer's defensive position: "Don't tell anyone about the 1%! Why invite competition?" However, what about the affiliate manager? Why wouldn't the Affiliate Program Manager "get the word out"? Presumably "more sales" would be a good thing for a business so why wouldn't an affliate manager of a "1% program" light up the global billboard with the announcement: "We're part of the 1% and we've got the data to prove it!"
Do you believe, or is it a fact, that the invisibility of the 1% "success ready" affiliate programs is attributable to incestuous behavior of affiliate managers who, by design, don't get the word out - except to an inner circle of friends?
Perhaps this is the truth: The (secret) 1% of "success ready" programs is an urban legend. The truth is some programs may have a more compelling offer and value proposition but ultimately the success of any person or offer is a function of individual skills, techniques, technology, timing, etc.
Or maybe the great truth of affliate marketing is that 99% of people involved with affliate marketing are wannabes, that there are enough good programs to go around, but only 1% of affliate marketers have a clue about how to come out on top?
In your experience, which is the great truth of affliate marketing:
Were you ever in the right place, at the right time, and had a 1% experience?
Have you ever had a 1% experience? Was you 1% experience due to a lot of groundwork and preparation to meet the 1% opportunity? Was it the offer, the timing, the groundwork, or just being at the right place at the right time and seeing the opportunity?
There is a top 1% but it's no secret: True or false?
The secret of the top 1% is no secret, it's simply proprietary information, accumulated through the investment of time, money and effort, and therefore not dished out "for the asking". True or false?
The most popular forum question that doesn't get answered is "What are the best affiliate programs for quickly and easily making money?" True. ;0)
[edited by: Webwork at 2:39 pm (utc) on April 22, 2007]