notsosmart - 2:33 pm on Oct 25, 2004 (gmt 0)

I can't even imagine putting Adsense above my affiliate partners.

Of course, I have private deals with most of them, so my epc is much higher than one could get with a new site and just compare adsense vs. affiliate.

But still, with a well targeted site, and excellent pre-selling content, I can't fathom how an ad bar on the side containing (often) poorly written short ads could ever outperform embedded affiliate text links.

But to each their own, I guess. The ease-of-use of Adsense could be a plus, though it's not like running an affiliate site is akin to working at a steel mill or anything.