Agreed 100%. There should be a generic way to discusss strategies and tactics of running a successful AM program without worrying about giving away the farm to potential competitors.
Do you gain visibility via PPC or content?
Do you combine AM with Adsense?
Are email capmpaigns worth the cost?
In any campaign, always do this ________.
In any campaign, never do this _______.
Do you promote one specific market segment or mass market a broad spectrum of unrelated products?