dickbaker - 6:47 am on Apr 13, 2007 (gmt 0)

What I'm gleaning from the last couple of posts is that most people who try affiliate marketing fail because their sites don't exactly fit the target audiences of the advertisers?

Am I correct in reading your comments that way?

"This is why I always say to look for programs that agressively recruit and work with affiliates - not have a program that is an afterthought. "

Could you please expand on that comment? For those of us just testing the waters, is there a way to identify such advertisers without having to go through hell and back to learn?

Thanks for any replies.