percentages - 6:55 am on Jan 30, 2007 (gmt 0)

>Who else here has yet to take up PPC or only uses it as a minor promotional tool (ie. PPC makes up less than 50% of promotional efforts)?

The best tool for the last 7 years has been true (FREE) SE results.

It is getting more difficult by the day to maintain good free results! SE's don't like us! They want us to pay!

However, if you can fly under their radar there is still a lot of money to be made from true SE results.

It appears to me that they target certain industries that they believe are "robbing" them. Once that happens life becomes very difficult, and in the interests of making money it is sometimes better to just move on!