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ronin - 11:51 pm on Jan 29, 2007 (gmt 0)
It's been bothering me for a while that certain AM networks talk to their publisher communities as if everyone is doing PPC and there isn't an alternative. I don't know a thing about PPC - I've never touched it. From the point when I launched my site at the start of 2003, I was only ever interested in SEO. That's still my mainstay, though I indulge in some "social marketing"... and word of mouth down the pub never hurts, I've found (especially if I have a couple of spare business cards on me). Who else here has yet to take up PPC or only uses it as a minor promotional tool (ie. PPC makes up less than 50% of promotional efforts)? Is there anyone who has been a PPC pure-player until now but who is now starting to think about other methods of promotion? While we're on the subject, does anyone want my Adwords vouchers? >;->
The year 2007 is well underway, so time for a quick survey.