Page is a not externally linkable
- Advertising
-- Affiliates
---- Tradedoubler sold to AOL for $900 million


engine - 6:57 pm on Jan 15, 2007 (gmt 0)


AOL, the Internet unit of Time Warner, said on Monday it had agreed to buy Swedish online marketing firm TradeDoubler for about $900 million to enhance its advertising capabilities in Europe.

But the cash deal, which was recommended by the TradeDoubler board, ran into quick trouble as a major shareholder said it would vote against the transaction, and other investors signaled they would need a sweetener before approving it. The deal is the first major strategic move for AOL under Randy Falco, who was hired as AOL's chief executive last November from GE's NBC Universal to help turn the business around.

AOL deal for TradeDoubler won't be easy [money.cnn.com]


Thread source:: http://www.webmasterworld.com/advertising/3219628.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com