paybacksa - 5:04 pm on Aug 24, 2004 (gmt 0)

Has anyone tried setting cookie length based on affiliate productvity? IOW, the more sales from that affiliate, the longer that affiliate's cookie time period?

Seems to me a win-win for all involved. Superafilliates get even richer, with a longer commitment to the program (it's easier to walk away from a thousand unconverted leads that will exprie in 30 days anyway than a thousand with an infinite life).

I just dealth with a client that lost a super affiliate that was producing 50% of leads and >50% of sales. It has seriously hurt the business. The loss was due to health factors... which is a reminder to those dependent on their super affiliates.