wellzy - 12:56 am on Aug 10, 2004 (gmt 0) wellzy
In my experience it is tricky, but can be done. It involves a lot of testing. See what converts well and run with it. Sometimes I'll find a term that converts extremely well and it has a high ROI and then others find it and the price goes up. I generally just move along if I can't make a nice profit. It can work though, and it's not easy, but you have to have the right search terms. I run about 1000 terms at Overture and am constantly testing new terms.