brizad - 10:16 pm on Jun 13, 2004 (gmt 0)

Michael Anthony
>>However, how all this translates to the web, and specifically to aff marketing, is completely beyond me!

I/we did get a little sidtracked there :-)
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To maybe stretch the concept a little...I think that you could relate overdelivering to affiliate marketing something like this:

If you have a content site don't write a lot of BS and hype just to sell the product. Make sure you are recommending quality products so that hopefully the client will be happy with your referral and will tell others about your site, which would hopefully lead to more sales, and more recommendation, and more sales, and more incoming links, etc.

As far as affiliate sites that are basically just 1 of 10,000 similar pags (ever try to buy electronics online?) It seems that if you can differentiate yourself as SOMETHING different than all of the other clone sites then you will have a slight edge.

Last time I tried to buy a DVD player and digital camera all of the friggin SERPS were the same spammy cloaked pages over and over 10 google pages deep! (Thanks dealtime!) All that does is make a customer mad. It made me mad anyway...maybe I'm weird!?

In this case overdelivering would be something a little more than just the same text from the manufacturer on every single page!

I guess the point that I was trying to make here is that marketing is marketing is marketing. Online or brick and mortar it is all basically the same. Online it is so easy to take shorcuts and do things quickly that quality often suffers.