brizad - 12:26 am on Jun 13, 2004 (gmt 0)

This is what I've learned over the years owning and/or running online and offline companies.

#1
You have to give the client/customer/referral what they are want. If you focus on how you can help the client rather than how the client can help you (make you money) then you will be successful.

If you satisfy the clients needs, then you will make money. Quite often, if your primary focus is how you can make money, the client will sense this and leave, sensing that you don't have their best interest in mind.

#2
You also have to keep in mind the different kinds of shopper personalities.
You have the "bottom line" kind of person, as in how much does it cost--period.
You have the "got to know every detail" person. No amount of information is ever enough.
You have the "touchy feely" people who need to have a connection or a "conversation" before they will buy.
There are lots more shopping personality types that every good marketer will know how to reach.

So in effect, what everyone saying here is partially true, but it is like the story of the blind men touching one part of the elephant and trying to explain what they were touching. They each described one part of it, but none of them got the big picture.

There are certain people who convert based on the short and sweet "here's the price--BUY IT NOW!" that would probably like the sites that GOPI is suggesting.
There are other that won't convert unless they can get LOTS of information. They would probably like the "content" sites like some others suggested.
There are even some people that won't buy because the site is not "pretty" enough.

Any marketer that does not appeal to all of the different types of personalities is leaving money on the table. It may take a few different sites to do this but domains and hosting are just a cheap commodity now. Why not appeal to all types of people in order to make more money? Like someone said use templates. One template for each personality/site type = Mo Money, Mo Money, Mo Money :)