ronin - 5:13 pm on Jun 8, 2004 (gmt 0)

Gopi is talking about a very specific type of affiliate marketing. It is not the only type of affiliate marketing - there are at least two other profitable strategies I can think of which work extrememly successfully.

Gopi has outlined what is probably the best type of marketing if you predominantly, if not exclusively, see the primary goal of your website(s) (or even your entire business) as monetary profit. Some do. Some don't.

Of course profit is eventually essential.
But it need not to be the primary goal.
Sometimes innovation is stifled when it is.

This is the kind of thing I have arguments with a colleague of mine about all the time.