Kanoodle plans to launch a new contextual advertising program, Kanoodle Kontext, which they see as a direct rival to Google AdSense.
It will work quite differently, with Kanoodle selling contextual advertising listings separately from the paid search results, and advertisers will bid on categories rather than keywords. Advertisers will have much more flexibility with their ads, such as displaying ads at certain times of the day.
It sounds as though they are really aiming at advertisers who are unhappy with certain aspects of the AdSense program. Interestingly, Kanoodle hired the management team from the company Sprinks - a company that Google acquired in October and shut down at the end of November. This will be interesting to see played out, as many publishers (particularly ones ousted from AdSense) are anxiously awaiting bigger player contextual advertising companies, such as AdSonar.
Kanoodle Kontext will launch in a few months.
More of the article here [dmnews.com]