martinibuster - 3:48 pm on Nov 13, 2003 (gmt 0)

I am sure that most of the people with the $600 Billion can read English and use English language sites.

That's the problem, and my advantage: Too many people making assumptions. In my four years of observing Spanish speakers, they generally prefer Spanish content if it's offered- whether it is a website, email, or portals.

In a recently concluded yearlong study of internet usage by Hispanics, comScore MediaMetrix [mediapost.com] found:

• 49% of U.S. Hispanics prefer to speak Spanish, or a mix of Spanish and English.

• Growth of Hispanic Americans online has surged.

• Amount of time spent online grew by 24%

• Amount of webpages consumed shot up by 30%