nativenewyorker - 4:25 am on Nov 11, 2003 (gmt 0) Merchants should remember the rule "KISS - Keep it simple stupid". Ted
Another idiotic mistake made by merchants who run affiliate programs is offering non standard banner sizes. It greatly limits the amount of creative available to affiliates who are trying to fill spaces in templates and is a major nuisance to those who are willing to work around the odd sizes. Most affiliates will just end up adding creative from a competitor instead of going through the hassle of trying to make it work.
Merchants should remember the rule "KISS - Keep it simple stupid".