peewhy - 1:59 pm on Jul 1, 2003 (gmt 0)
Devendra just posted this
In the UK markets advertisers have been very aggressive in dropping affiliates who infringe on their names for a long time. Advertisers type in their brand name in google and backtrack who is advertising. One brand - William Hill - is particularly aggressive in enforcing this and whizzes off letters and legal threats left right and centre. Affiliate networks also discourage name squatting on adwords.
In my experience, the adword editors remove the offending terms without even informing the advertiser. Currently, editing seems to be manual rather than automatic so detection is everything...