Wild_Cujo - 1:42 pm on Jul 1, 2003 (gmt 0) -Cujo
Imagine Sony, Hoover, JVC etc preventing their names being used in bids?
The difference here, and correct me if I am wrong, is DELL has their own supply chain no one else sells DELL so dell wants to protect their name. I don't see JVC or others doing that b/c they have little to gain by restricting their name, since most of their sales come from retail stores. Dell on the other hand by not allowing places like ebay, which sell used Dells, to bid on their name will get all referrals in this case better for dell, in theory.