Eric_Lander - 12:52 pm on Apr 29, 2003 (gmt 0)

So I'm thinking that a "buy at Amazon" link instead of a generic "buy now" link might be more effective.

Good call on that recommendation. From a user's point of view, I can identify with the frusturation.

Another thing to mention too, would be the target of these links. I heard quite a bit information about the decreasing conversion rates for links that open up in new windows (target="_blank") because of the increasing popularity in "popup-blocker" applications.

None of the sites I'm working with ever need to call upon another domain to pull an action though, so theres no concrete info on that either. Just my thoughts. :)