gregbo - 9:37 pm on May 18, 2006 (gmt 0)

Overture shows 669,855 searches for "search engine" and Ask doesn't even show up in the top-30 organic results on G. Buy "search engine(s)" on broad match in Google, MSN & Yahoo and maybe it would help gain some traction.... There seems to be a lot of demand among people who turn to search to find a search engine....:)

TV is good for branding, as are ads on buses, signposts, and so forth. PPC is not. I think Ask is doing the right thing not using PPC. Arguably, they don't want to subsidize their competitors.