europeforvisitors - 3:26 am on Mar 1, 2006 (gmt 0)

On Bloomberg it said that Ask.com will be an alternative to Google just as Fox was to the three main networks when launched. It is looking for a 10-15% market share within 2-3 years (6-7% now).

Fox had sassy shows and right-wing news coverage to draw market share away from the mainstream networks. Unless Ask can replace Jeeves with Homer Simpson or Bill O'Reilly, it's going to be like a new librarian trying to win patrons away from another (and much more popular) librarian.